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The Importance of Video Content on Social Media

Video content marketing has become the key to marketing success for many brands operating on social media. Remember that visuals are the first introduction a customer has to a brand, so start with a bang!

More and more brands are leveraging video content to grow their businesses and increase online reach, and it works. According to some reports, branded video content viewership has gone up by 258% on Facebook and 99% on YouTube as of late 2017. You can bet that these numbers are even higher now.

YouTube now shows that more than 50% of video consumption comes from mobile devices, and this shows that there has been a wild increase in the popularity of video content. As more users gravitate towards mobile usage, consuming video content becomes the optimal platform compared to reading, for example.

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